Based in the Harajuku district of Tokyo, BEAMS PLUS has been designing distinctive, heritage-inspired styles since it was founded in 1999 by BEAMS, one of Japan's most admired lifestyle retailers. BEAMS PLUS creates original pieces that draw from authentic Americana style, bringing these timeless designs to a new generation. Our new exclusive collaboration captures the charm and nostalgia of '50s and '60s surf culture, inspired by endless summers and the wave riders who originated the laid-back style. The name for madras comes from the Indian city of Madraspatnam (now known as Chennai), home to some of the best of the classic cloth since the 17th century. For this blazer, we went to the country that invented the comfortable, extra-light fabric to create one of a kind patterns you won't find anywhere else. Each piece is block printed-a traditional technique where patterns are hand-stamped into the fabric with inked blocks, so that no two are exactly alike.
- Sku: 99107414402
- MPN: 99107414402
