Sunglass Museum

Strawberry Western, launched in December 2022 by Kisa Shiga and Eli Libman, is an innovative activewear brand that fuses Harajuku street fashion with functional fitness apparel. Inspired by kawaii culture, punk aesthetics, and diverse music subcultures, the brand offers vibrant, expressive pieces that challenge conventional activewear norms. Strawberry Western prioritizes self-expression, wellness, and inclusivity, providing size-inclusive lines and using recycled materials where possible. The brand's designs, influenced by Japanese pop culture and Western reinterpretations, aim to bring joy and energy to everyday active lifestyles. Beyond clothing, Strawberry Western is building a community through events like pop-up stores, group walks, and underground dance parties, creating a unique space in the wellness world that celebrates individuality and fun in fitness.