LARA New York

The Story of Lara began in 2015 when siblings Jasmine Singh and Herman Pahwa launched their fashion brand, inspired by their childhood experiences in New York City's garment district. With a passion for dresses and degrees in business, they created Lara.com to offer fashion-forward gowns for women of all shapes and sizes. Jasmine leads a team dedicated to crafting high-quality, hand-beaded bridal gowns, prom dresses, evening wear, and more, ensuring each piece is glamorous and memorable. Based in the heart of New York City, Lara remains a family-owned business focused on building strong relationships with retail partners. The brand is known for its sparkling hand-beaded designs and inclusivity, offering sizes from 00 to 26, catering to a diverse clientele globally.