HELSI

HELSI, founded in 2021 by designer Franklin Morales, is a Southern California-based brand specializing in exquisite special occasion garments. Inspired by Morales' immigrant journey and passion for transformative fashion, HELSI embodies resilience and empowerment. The brand is renowned for its handcrafted details, including dimensional florals, beadwork, and custom trims. HELSI's creations, ranging from statement pieces adorned with sequins and feathers to elegant custom designs, celebrate the independent, confident, and ambitious spirit of women. With a commitment to artisanal craftsmanship and personal touch, HELSI represents not just fashion, but a tribute to the strength and beauty of women everywhere.