Chopova Lowena

Chopova Lowena is a fashion brand that ingeniously blends Bulgarian folklore with contemporary sportswear, emphasizing sustainability and traditional craftsmanship. Their anthropological approach to design modernizes traditional textiles and techniques, creating unique hybrid styles that seamlessly merge diverse influences, from Bulgarian heritage to 1980s rock climbing aesthetics. Committed to ethical production, the brand prioritizes sustainability by using recycled materials and deadstock textiles, while also empowering female artisans in Bulgaria to preserve cultural techniques. Chopova Lowena's distinctive garments not only showcase innovative design but also promote a system of ethical consumption, celebrating skill, craftsmanship, and environmental consciousness in fashion.