BDG

BDG, Urban Outfitters' exclusive denim and elevated basics collection, reimagines classic styles with an original twist. Known for its high-waisted jeans, ripped designs, and workwear-inspired pieces, BDG offers a range of staple items from cargo jeans to oversized denim jackets. The brand balances timeless appeal with contemporary trends, catering to those seeking versatile, stylish essentials. In a significant move towards sustainability, BDG joined the Denim Deal in 2024, committing to close the denim loop by increasing the use of post-consumer recycled content in its jeans. This initiative aims to produce 1 million pairs of jeans with recycled content by 2030, positioning BDG at the forefront of eco-conscious denim production while maintaining its signature style.