Baggu

Baggu, founded in 2007 by Emily Sugihara and her mother Joan, revolutionized reusable shopping bags with their stylish and practical designs. The brand's iconic Standard Baggu, a nylon shoulder bag that folds into a compact pouch, quickly gained popularity for its functionality and eco-friendly appeal. Expanding beyond shopping bags, Baggu now offers a range of products including totes, backpacks, and accessories, all designed with a focus on simplicity, durability, and sustainability. The brand is committed to using recycled materials, minimizing waste in production, and creating long-lasting products. With a presence in over 1,000 retail locations worldwide and a strong online presence, Baggu has become a ubiquitous brand known for its balance of style, affordability, and environmental consciousness. Their success stems from a keen understanding of consumer needs and a dedication to accessible, high-quality design.