APL

Athletic Propulsion Labs (APL), founded in 2009 by twin brothers Adam and Ryan Goldston, is a Los Angeles-based footwear and apparel company that sits at the intersection of luxury and performance. Born from the founders' athletic background, APL pioneered the "luxury performance segment" in athletic footwear, gaining global recognition for its innovative technologies and design vision. The brand's breakthrough came with the Concept 1 basketball shoe, which was banned by the NBA for providing an "undue competitive advantage." APL has since expanded its range to include running and training shoes, establishing itself as a leader in high-end athletic wear. Carried by over 300 luxury retailers worldwide and forming partnerships with major brands like American Airlines and F45, APL continues to push boundaries in sports technology and fashion. The Goldston brothers have been widely recognized for their entrepreneurial success, including induction into the Council of Fashion Designers of America and features on prestigious lists such as Forbes 30 Under 30 and WWD 40 under 40.